LABASAD
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Introduction to the master
In today’s contemporary communication landscape, illustration has emerged as one of the most influential artistic disciplines. Professional illustrators now have access to a plethora of resources and techniques, allowing them to pursue careers in various graphic projects and fields. LABASAD’s Online Master’s Degree in Illustration is specifically designed to equip aspiring illustrators with the necessary tools and knowledge to confidently undertake any professional project, from conceptualization to final delivery.
Through guidance from experienced illustrators and industry professionals, students will delve into the intricacies of different illustration assignments found in both editorial and advertising domains. They will gain a comprehensive understanding of the characteristics, formats, and typologies of such projects. Additionally, the course will foster the development of students’ unique artistic language and encourage them to critically analyse the conceptual aspects of their profession as creators of visual and narrative storytelling. By the end of the program, students will be well-prepared to embark on successful careers in the dynamic world of illustration.
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To whom it is addressed
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Graduates in Design, Advertising, Graphic Arts and Fine Arts who have completed their studies and are looking to broaden their specialised training in illustration.
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Professionals in the sector without specific qualifications who can accredit professional experience and who aim to specialise in the illustration sector.
Objectives
Conceptual Approach
Analyse the conceptual approach to an illustration project: how to create images based on ideas.
Unique Creative Language
Enhance artistic skills and define a unique creative language.
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Tools
Deepen understanding of visual narratives, artistic techniques, and current illustration formats.
Process
Gain knowledge of the resources and tools necessary to tackle an illustration project: from conceptualization to materialization of the artwork.
Broad Vision
Acquire a comprehensive view of the professional market in contemporary illustration, applied to both editorial and advertising realms.
Professional Sector
Connect with active illustration professionals. Explore industry opportunities and prepare for market entry.
Professional empowerment
Gain hands-on experience in the entire commercial project process, from initial decisions to final production quality control.
![OMIL_ImgModulsOBJ](https://www.labasad.com/wp-content/uploads/2023/11/OMIL_ImgModulsOBJ.jpg)
Study plan
The Online Master in Editorial and Advertising lasts 12 months and is made up of a total of 14 courses grouped into 5 modules. Throughout the Master, 4 masterclasses will be held to delve into cross-cutting content applicable to your profession. With the knowledge acquired throughout the Master, students must be able to carry out the Master’s Final Project, which will be coordinated by the Director of the Master, Bárbara Malagoli.
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Welcome to the Master
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Visual Narratives5
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Experimental Illustration5
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Visual Thinking and Inspiration: From Abstraction to Image3
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Creativity and Personal Style5
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Masterclass: The importance of the creative process
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Illustration in Press/Editorial4
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Research and Concept Development3
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The Art of Character Development in Illustration3
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Masterclass: Bringing Characters to Life
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Creative Process in Advertising4
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Illustration for Advertising Projects3
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Illustrated typography and lettering5
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Masterclass: Art Direction in visual storytelling
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The Business of Illustration: Portfolios4
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Digital Advertising and Social Media4
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Freelancing and Self-Promotion4
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Masterclass: Artifical Intelligence and Illustration
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Master's Final Project8
Brazilian multidisciplinary artist focused on Illustration and Visual Arts based in London-UK. She has been working as an independent professional with studios and clients in a wide range of projects, as an Illustrator, graphic designer, and creative director. Her work is all about compositions, shapes, vibrant textures and bold colors.
Instructors
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Career opportunities
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Serve as a freelance illustrator for clients in the advertising and/or publishing industry.
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Undertake art direction roles within advertising agencies, graphic design firms, or animation studios.
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Assume creative leadership positions in illustration projects within the advertising and/or publishing sector.
LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.
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