LABASAD
Introduction to the master
Embark on a transformative journey of creative discovery with our Online Master in Art Direction. Immerse yourself in the rich history and cultural foundations of art and design, exploring strategic marketing, content strategy, graphic design, illustration, typography, photography, motion graphics, and cutting-edge technologies like Artificial Intelligence and extended realities. Our comprehensive program, guided by industry experts, aims to empower your professional growth, providing the skills needed to craft meaningful and inspiring concepts. Foster critical thinking and innovation as you navigate the dynamic and ever-evolving field of art direction. Unlock endless possibilities and make your mark, equipped with a versatile skill set and a deep understanding of the industry’s nuances.
To whom it is addressed
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Creative professionals seeking to specialize in strategic art direction and visual design.
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Individuals with basic knowledge of software and design, aiming to enhance conceptualization and formalization skills.
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Professionals in creative sectors who desire advanced knowledge in graphic design.
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Designers from various backgrounds looking to transition into the field of graphic design.
Objectives
Advanced Skills
Development of advanced technical and conceptual skills for graphic design, including proficiency in specialized software.
Strategic Thinking
Acquisition of strategic thinking abilities for design problem-solving and decision-making.
Find your Creative Space
Find your role inside of a creative team, in creative studios or if in big brands.
Design Leadership
Training in design leadership, project management, and communication skills for successful teamwork and client relations.
Innovative Approach
Encouragement of an innovative approach to design, exploring new trends and technologies in the field.
Sustainability Focus
Promotion of sustainable design practices and understanding of the social and environmental impact of design decisions.
Sociological Knowledge
Ability to analyze society with the aim of studying the possible needs of future generations.
Study plan
The Online Master in Graphic and Art Direction lasts 12 months and is made up of a total of 10 courses grouped into 4 modules. With the knowledge acquired throughout the Master, students must be able to carry out the Master’s Final Project, which will be coordinated by the Director of the Master, Marta Veludo
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Welcome to the Master
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Visual Culture: Critical Perspectives4
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Marketing and Content Strategy4
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Copyright in Media1
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Branding6
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Graphic Design7
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Illustration4
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Typography2
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Set Design4
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Photography4
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Motion Graphics4
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Artificial Intelligence and Extended Realities4
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Masterclass
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Final Project14
Marta Veludo is a graphic designer currently working in Amsterdam. Inspired by the internet, pop culture, folk art, and pound shops, fascinated by inventions, color, movement, and compositions. She designs & conceptualizes for both cultural and commercial fields. Whether in the digital realm or on a three-dimensional scale, she combines different disciplines and mediums to build engaging experiences.
Instructors
Career opportunities
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Graphic design studios, Branding and identity design agencies
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Creative or Advertising agencies and marketing firms
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Companies with an in-house design department
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Freelance work in the design industry, Design consultancies
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Publishing houses and media companies
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Web and mobile app development companies
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Fashion and apparel companies
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Media and entertainment industry as visual storytellers or concept artists.
LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.