LABASAD
Introduction to the master
This program is tailored for students eager to add animation to their skill set, as well as professionals in creative fields like graphic design and illustration looking to pivot their careers. This program also serves as an ideal starting point for those interested in pursuing further studies in motion graphics but needing foundational knowledge first.
Participants will explore fundamental design and animation principles while developing essential creative thinking, visual storytelling, and problem-solving skills vital for today’s dynamic creative industry.
With insights from industry professionals, students will gain a comprehensive understanding of motion graphics processes and techniques in both 2D and 3D animation. By the end of the program, participants will compile a diverse showreel that showcases their unique abilities, positioning them for success in their professional journeys.
To whom it is addressed
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Students and recent graduates aspiring to add animation to their tool belt and transition into the field professionally.
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Professionals in creative sectors, like graphic design or illustration, with the aim to either change careers or gain knowledge to be able to animate their work.
Objectives
Background of Design
Understand the importance of the proper use of typography, composition and color as well as the introduction of motion in visual culture.
Fundamentals of Animation
Learning to create pieces that come to life instead of just moving around by using the principles of animation.
Creative Thinking
Learn the importance of conceptual thinking, visual storytelling and problem-solving in the expansive contemporary creative industry.
Industry Insights
Gain first-hand knowledge from industry professionals about the process, language and steps necessary to create a concept and engaging motion piece.
Core Skills in 2D and 3D animation
Learn and develop the fundamental skills in various animation techniques to have broad knowledge in the language and different processes needed in today's dynamic industry.
Creation of a showreel
Build a diverse showreel of work across different techniques to begin your professional journey or to move forward in your education.
Study Plan
The Online Master in Principles of Motion Graphics lasts 12 months and is made up of a total of 13 courses grouped into 3 modules.
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Welcome to the master
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Visual Culture and Design Fundamentals3
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Animation Fundamentals4
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2D Animation in Adobe After Effects6
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Motion Direction and Visual Narrative3
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Mixed media & VFX in Adobe After Effects3
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Illustration for Animation Fundamentals4
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Other Animation Techniques3
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Project I10
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3D animation in Maxon Cinema 4D and Redshift6
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3D Culture and Creative Collaboration3
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Project II10
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Masterclass AI tools for AE and C4D
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Final Project: Showreel5
Daniela Uribe is a Venezuelan motion designer specialized in traditional animation, currently based in Amsterdam, NL. She has over 12 years of experience, mostly freelancing in advertising as a stop motion animator, but also leading and mentoring a team of motion designers working in branding. Always intrigued to understand how things work, and in a quest to make sense of this world, she dives deep into analyzing movement and finding the meaning behind every frame.
Instructors
Career opportunities
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Creative departments of advertising agencies
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Branding departments with a need of motion skills
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Digital marketing departments
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Freelance professionals, entrepreneurs, new companies, startups…
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Possibility to apply to advanced courses and masters in motion design
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Enhance your existing visual portfolio by adding motion to your work and be a more rounded professional
LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.