Becoming a Creative Director means combining creative, strategic and managerial skills. Today’s industry is a fantastic territory to reach great job opportunities – but being creative is very different from mastering ideas, projects, and most importantly: people. From advertising to social media, from fashion to design, from graphic arts to branding, this course will introduce the fundamentals of creative leadership across all areas, delivering tools to step up your career through engaging classes and hands-on experiences. A team of multidisciplinary experts will provide insights, tips and knowledge to support your understanding of Creative Direction across a potentially infinite variety of creative paths.
Aspiring Creative Directors eager to develop the necessary skills for today's professional landscape.
Professionals in creative sectors looking to either change careers, upgrade their job title or broaden their knowledge in the industry.
Individuals interested in exploring various creative paths to determine which areas of the industry most appeal to them from a team leader perspective.
Learn and develop the fundamental skills required to become a successful Creative Director in today's dynamic industry.
Explore all aspects of creative communication and discover new ways to challenge yourself and your team through brainstorming, collaborations, and combining different talents and competences.
Learn how to get the best out of your ideas and how to inspire your team and your clients using creativity as a bridge that links conceptual thinking with concrete solutions.
Build a diverse portfolio of work across different creative areas.
Learn the importance of conceptual thinking, visual storytelling, and strategic problem-solving in contemporary creative territories.
Gain first-hand knowledge from industry professionals actively shaping today's creative landscape.
Develop your unique creative voice and identify areas of the creative industry that interest you.
Prepare yourself to enter the contemporary creative industries through engaging in relevant projects, leading creative presentations, developing practical skills, and participating in informative lectures.
The Online Master in Creative Direction lasts 12 months and is made up of a total of 15 courses grouped into 4 modules. With the knowledge acquired throughout the Master, students must be able to carry out the Master’s Final Project, which will be coordinated by the Director of the Master, Marco Octano.
Marco Ontano is both a conceptual and hands-on hybrid Design and Creative Director. After working for over 15 years for some of the most prestigious agencies all over Europe and for some of the biggest brands worldwide, he started freelancing to embrace the freedom of chasing new challenges and different kinds of projects. He loves arts, music, photography, typography, and always keeps an open eye on all sorts of technology innovations and visual trends. He combines his career with teaching in Turin, London and Barcelona, where he’s currently based. His main professional values are reliability, curiosity, empathy and staying playful — working in the creative industry can get very stressful if we don’t keep in mind how lucky we are and how beautiful our job can be.
Advertising agencies and graphic design studios
In-house Brands Creative departments
Creative departments in magazines, publishing houses and music labels
Fashion brands
Marketing, Digital Marketing and Branding departments
Museums and Arts creative departments
Freelance professionals, entrepreneurs, new companies and startups
LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.
