Introducing the Online Master in Creative Direction

Creativity today is more than just generating ideas—it’s about mastering strategy, leadership, and innovation. The Online Master in Creative Direction offers professionals the opportunity to develop the skills needed to lead teams, conceptualize powerful campaigns, and create compelling brand narratives. Starting in June 2025, this 12-month program is taught entirely in English and provides a structured, hands-on learning experience guided by industry experts.

Creative Direction requires more than technical expertise; it demands the ability to inspire, manage teams, and translate abstract concepts into impactful visual and strategic solutions. This master’s program will help students refine their creative vision, enhance their storytelling abilities, and gain a deep understanding of brand positioning and audience engagement. Through a combination of live online classes (Onlive methodology), real-world projects, and mentorship from leading professionals, students will be equipped to take on leadership roles in advertising, branding, digital media, fashion, and design.

This program is designed for creative professionals who want to advance their careers and take on leadership roles in the industry. It is ideal for graphic designers, art directors, copywriters, and illustrators who are looking to step into leadership positions. Marketing and branding professionals who seek to enhance their creative strategy skills will also benefit from this master. Freelancers and entrepreneurs aiming to develop their personal brand and creative business strategy will find valuable insights and practical tools. Additionally, it is suited for creative individuals eager to refine their storytelling abilities and learn how to inspire teams.

The master’s program consists of four key modules that guide students through every aspect of Creative Direction. Over the course of 12 months, students will complete 15 courses, culminating in a Final Master’s Project, where they will apply their knowledge in a real-world creative challenge.

The first module, Creativity, Communication, and Collaboration, introduces students to the foundations of visual communication and idea generation. They will learn to develop disruptive concepts with cultural and commercial impact, exploring the fundamental skills required for Creative Direction. The second module, How to Tell & Sell a Story, focuses on mastering storytelling techniques across various media, from audiovisual production to UX/UI design. This module teaches students how to craft narratives that captivate audiences and drive engagement.

The third module, The Human Factor, emphasizes leadership, team management, and brand-building strategies. Students will gain insights into interpreting briefs, crafting compelling narratives, and developing a strategic creative vision while learning how to inspire and guide creative teams effectively. The final module, Ready Steady Go, prepares students for the professional world by helping them build a strong portfolio, refine pitching skills, and explore career opportunities in agencies, studios, and freelance markets. The master culminates in the Final Master’s Project, where students simulate the role of a Creative Director in a real industry scenario, applying everything they have learned throughout the program.

The program is directed by Marco Ontano, a renowned Creative Director and Designer with over 15 years of experience in leading agencies across Europe. Ontano brings a hybrid approach to creative leadership, combining conceptual vision with hands-on expertise, and his passion for innovation, typography, photography, and digital trends enriches the learning experience. In addition to Ontano, the program features a team of multidisciplinary professionals who actively shape today’s creative industry.

Graduates of the Online Master in Creative Direction will be well-equipped for leadership positions in various sectors. Many will find opportunities in advertising agencies and design studios, where they can oversee branding and communication strategies. Others may join creative departments in fashion, media, and publishing, working on high-impact campaigns that define contemporary culture. Additionally, this master opens doors to roles in museums and cultural institutions, where creative direction plays a key role in exhibition design and visual communication. Entrepreneurs and freelancers will benefit from the program’s focus on leadership and business strategy.

Flexible online learning: Attend live online classes (#OnLive) or access recordings at your convenience through our 24/7 virtual campus.
Practical, hands-on projects: Focus on real-world assignments to build a professional portfolio, rather than traditional exams.
Personalized support: From the moment you enroll, you’ll have an academic coordinator guiding you throughout the program.
Expert instructors: Learn from renowned professionals, including program director Marco Ontano, as well as guest lecturers and mentors.

The Online Master in Creative Direction is a unique opportunity to develop leadership skills, expand creative expertise, and gain a competitive edge in the industry. With only 25 places available, this exclusive program ensures personalized attention and an immersive learning experience.

For more information on how to apply, contact us at [email protected] and take the first step toward becoming a leader in Creative Direction.