LABASAD
Introduction to the master
Learn the visual, conceptual, and technical skills required to become an effective graphic designer and visual communicator in today’s ever-evolving creative industry. This course will introduce the fundamentals of typography, brand identity, motion, editorial, and web design, while encouraging students to think conceptually and experiment with various techniques and processes to develop their unique creative voice. Delivered by a multidisciplinary group of specialist creative practitioners, the course offers a syllabus that reflects the current industry, providing students with expert insights and hands-on experience across a variety of creative career paths in design and visual communication.
To whom it is addressed
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Aspiring graphic designers and visual communicators eager to develop the necessary skills for today's professional landscape.
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Students and recent graduates aspiring to refine their graphic design skills or transition into the field professionally.
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Professionals in creative sectors aiming to either change careers or broaden their knowledge in graphic design and visual communication.
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Individuals interested in exploring various creative paths to determine which areas of the industry most appeal to them.
Objectives
Core Skills
Learn and develop the fundamental skills required to become a successful graphic designer and visual communicator in today's dynamic industry.
Creative Thinking
Learn the importance of conceptual thinking, visual storytelling and problem-solving in the expansive contemporary creative industry.
Industry Insights
Gain firsthand knowledge from industry professionals actively shaping today's creative landscape.
Find your Creative Voice
Develop your unique creative voice and identify areas of the creative industry that interest you.
Portfolio Development
Build a diverse portfolio in typography, brand identity, editorial design, motion, and web across graphic design and visual communication.
Career Readiness
Enter contemporary creative industries by engaging in relevant projects, developing practical skills, and attending informative lectures.
Study Plan
The Online Master in Principles of Graphic Design lasts 12 months and is made up of a total of 13 courses grouped into 5 modules. In each of the modules, you will learn how to use the essential tools all designers need for design work. Modules are all taught through the perspective of storytelling, concept first. Scene setting – ensure its set up in a conceptual way and students learn the way of thinking and problem solving as a visual communicator. The professional applications of these skills. Several different areas of the industry. An opportunity to try and apply the skills learned in modules 1 and 2 on a range of creative tasks and briefs.
With the help of these tools and the content of the program, you will be able to carry out the master’s projects, which will later become part of your professional portfolio.
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Welcome to the Master
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Design Contexts & Communicating Visually4
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Software Foundations: Photoshop2
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Software Foundations: Illustrator4
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Design Fundamentals5
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Ideation & Creative Problem Solving2
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Typography5
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Imagemaking5
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Type & Image5
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Branding & Identity4
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Project 01: Branding & Identity8
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Software Foundations : InDesign4
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Editorial Design4
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Project 02: Editorial Design8
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Workshop. Motion Design
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Workshop. AI & Design
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Workshop. Web Design
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Workshop. Professional Practice
Will Knight is a freelance creative living and working in London.
He previously led the creative team at It’s Nice That, an award-winning platform with a mission to inspire the global creative community.
His collaborative and cross-disciplinary practice has included projects for brands such as Apple, Spotify, Google, and Universal Music.
Instructors
Career opportunities
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Graphic design studios
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Graphic design department inside advertising agencies
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Graphic designer for companies with an in-house design department
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Creators who want to expand their tools and portfolios
LABASAD’s proprietary Master awarded to all students upon satisfactory completion of the master’s program.