Online Master in Generative Artificial Intelligence for creatives

In an era where artificial intelligence is transforming the creative industry, the ability to integrate AI into creative workflows is no longer a luxury—it’s a necessity. The Online Master in Generative Artificial Intelligence for Creatives offers professionals the opportunity to learn how to utilize AI-driven tools and techniques to enhance their creativity, automate tasks, and push the boundaries of design. Starting in June 2025, this 12-month program is taught entirely in English, offering a structured, hands-on learning experience guided by industry experts.

Generative AI offers more than just automation; it opens up new creative possibilities, enabling professionals to create innovative visuals, motion graphics, sound design, and more. This master’s program will help students master advanced AI tools such as Midjourney, DALL·E, and Runway, refine their prompting techniques, and learn how to effectively collaborate with AI in their creative projects. Through a combination of live online classes (Onlive methodology), real-world projects, and mentorship from AI experts, students will gain the skills needed to lead in the growing field of AI-powered design and creativity.

This program is ideal for creative professionals, including graphic designers, digital artists, motion designers, filmmakers, and branding experts, seeking to integrate AI into their work. It’s also perfect for freelancers and entrepreneurs looking to enhance their personal brand and streamline their design processes with AI tools, while gaining insights into AI fundamentals and ethics.

The Online Master in Generative Artificial Intelligence for Creatives is a 12-month program that consists of 13 courses divided into 5 modules, each designed to provide both theoretical knowledge and practical experience in AI-enhanced creative processes.

The first module, Foundations of AI & Machine Learning in Creative Fields, establishes the fundamentals of AI in creative industries, covering the evolution of AI in creativity and introducing students to generative AI and machine learning basics. In the second module, State-of-the-Art AI Writing Tools, Trends & Storytelling, students will delve into advanced AI techniques, text prompting, and the latest trends in AI-driven storytelling, learning to effectively integrate AI into creative workflows. The third module, Closed-Source AI Tools for Visual & Sound Creativity, focuses on generative AI tools specifically designed for visual design, video animation, and sound/music creation, equipping students with practical skills for applying these tools across various media. In the fourth module, Open-Source Visual AI Tools for Creatives, students will explore open-source AI tools, learning how to use image generation, fine-tuning, and large language models to enhance their creative work. Finally, the fifth module, Final Project & Career Development, encourages students to apply their knowledge in a comprehensive AI-enhanced design project while focusing on career strategies and professional development to succeed in the AI-powered creative industries.

The program is led by Isabel Martinez, a multi-awarded Creative Director working at the intersection of art, tech, and communication. With a career spanning top agencies like Wunderman, DDB, and Usted, and tech companies like Meta, she has collaborated with globally-renowned brands such as Hermès, Coach, Apple, Sony, Dior, Louis Vuitton Foundation, and NASA. In 2018, she was named a Webby Award Honoree for Best Content in Art and Culture, recognised as “the Internet’s Highest Honor” by The New York Times. Isabel also leads the Master in Fashion Creative Direction at Istituto Europeo di Design in Barcelona.

Graduates will have a wide range of career opportunities, including roles as AI-driven designers, art directors, and creative consultants in creative agencies, entertainment studios, and media companies. Freelancers can explore careers as AI-generated art entrepreneurs or AI tools trainers. With skills to enhance careers in graphic design, advertising, architecture, and more, graduates will be prepared to lead in the future of AI-powered creativity.

Flexible Online Learning: Participate in live classes (OnLive) or access recordings at your convenience through our 24/7 virtual campus.

Practical Projects: Focus on real-world projects to build a professional portfolio, moving beyond traditional exams.

Personalised Support: From the moment you enrol, an academic coordinator will guide you throughout the programme.

Expert Instructors: Learn from industry professionals, including programme director Isabel Martinez, along with guest speakers and instructors.

This master’s programme offers a unique opportunity to advance your creative career and master the application of Artificial Intelligence in design, communication, and content creation. With only 25 places available, this exclusive programme ensures personalised attention and an immersive learning experience.

For more information on how to apply, please contact us at [email protected] and take the next step towards the future of creativity.