LABASAD

Filipa Maurício
Filipa is a Creative Director who loves telling real, meaningful stories—and making them look great. For her, authenticity is more than a buzzword; it’s the key to creating work that feels genuine and truly connects with people. Currently at Publicis in Zürich, she leads the creative for UBS global campaigns. With 10+ years in advertising across Lisbon, Dubai, and London, she worked with brands like Nike, Barclays, Samsung, Adidas, and Starbucks, picking up some awards along the way. When not deep in creative work, she’s busy chasing after her toddler— making all those hours in spinning classes worth it. You’ll see her lecturing together with Michael Boszko, her creative partner.